Beer is not my favourite drink at all but this post is about Ural beer. It turned out that we have a very famous Jaws Brewery in the Urals. Surprisingly, it’s well known in Moscow, Belarus and Kazakhstan but locals don’t know much about it.
As I was going to join an excursion to the brewery, Greg, an American tourists asked if it was Jaws. I was surprised that a visitor knew that name. Well, it turned out that he had already had a pint at the Jaws Spot in the center of Yekaterinburg. But the brewery is located in the town of Zarechniy, 54 km east of Yekaterinburg.
A tour to Zarechniy would have been impossible in the Soviet era because it’s the site of the Beloyarsk Nuclear Power Station. The town was built in 1957 to service the second power station in the USSR. Don’t expect to see the power station as it’s located outside the city. But the tour includes a visit of the Atomic Laundry!
Atomic laundry is the name of the bar. Together with the brewery they are located in the buildings of the former Soviet Laundry, hence the name.
In the bar we did beer tasting. The philosophy of the brewery is to "to bring the beer culture to people". The basic line consists of still rare in Russia types: English Pale Ale, Oatmeal Stout, American Pale Ale.
During the tasting in a cosy bar the bartenders explained the name of the brand: Jaws are huge waves seen on the coast of the Hawaiian island of Maui in the cold winter months. No words can describe their beauty and power and just one look is enough to be fascinated for life. Jaws are often called the mother of all waves. It happened so that the brewery in Zarechniy was the first to bring the culture of the new beer movement to the Urals.
After tasting we had a tour at the experimental brewery next to the bar. Our guide, one of the managers of Jaws explained the process of making new experimental ales.
In 2012 the company decided to put more of the American hops into the "Nuclear Laundry" - one of the first IPA in Russia (and definitely the first IPA in the Urals). To this day bitterness of 80 IBU for the majority of local people is comparable to a nuclear explosion but the owners don’t give up and try to explain that bitterness has its taste and quality.
I was really proud to learn that we have a quality brewery in the Urals. It’s not that popular with the locals yet, but the owners seem to have high ambitions and they have all chances to succeed. They also have a good website well translated into English http://www.jawsbeer.ru/en/
So, welcome to Yekateriburg, Russia for quality beer!